Ireland is full…
Client CYPSC (with Kerry Community Integration Forum)
Agency We The People
Role Creative & Writer
How can we make “native” Irish people more tolerant of immigrants? What a brief. Impossible to answer in an ad campaign, of course. But a good place to start, it seemed to me, would be to show how much richer and better Irish society is thanks to the presence and participation of people who’ve moved here from elsewhere. And a simple, powerful way to do that would be to turn the language of bigotry against itself, starting with the mantra “Ireland is full”.
